Head of Online Marketing

73892301 | E-Commerce

London | £70000 - £80000 per annum | Permanent

Head of Online Marketing
Retail
London
£70,000 - £80,000

Our client is currently looking to recruit a Head of Online Marketing in to their Marketing function in London.

Position: Head of On-Line Marketing

Number of direct reports: 6 (Catalogue manager, Social media manager, digital marketing managers (all based in the UK) for UK, US, Germany, Russia. Each of these will take on the role of "discipline champion" for one of SEO, PPC, Affiliate, e-mail marketing)

Responsibilities

Developing and executing the overall on-line marketing strategy and plan for the Company UK and International (Australia, US, Germany, Russia, Singapoer, Malaysia)

Disciplines currently include:

- CRM (with a major initiative to improve crm capabilities in 2012/13)

- Data base management

- PPC

- SEO

- Social media

- Affiliates

- E-mail campaigns

Achieveing agreed figures for on-line visits, loyalty, conversions rate and ATV
Overall budget management, ensuring revenue and profit targets are achieved

Co-ordination with the off-line Marketing Manager to ensure seamless marketing plans and communications

Managing relations with outside suppliers

Identifying and driving new on-line business opportunities

Identifying and implementing on-line customer experience enhancemets

Recommending web content development needs and assisting its development

Proposing and leading all research to improve on-line metrics

If you feel that you have the skillset and experience listed above then please send your CV to Mike@isluk.co.uk or follow the link below

Please contact Mike MacGregor for further information.

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