EMEA CRM Manager

BBBH1299 | E-Commerce

South East | £45000.00 - £55000.00 per annum | Permanent

EMEA CRM Manager
£45,000 to £55,000
Retail

Our client is looking to recruit a CRM Manager to provide functional expertise and leadership to guide the development of digital media, loyalty and CRM programmes in the EMEA franchise markets. Develop strategy, execute, measure and improve CRM by working across functional departments and markets. Develop multi-channel, targeted marketing efforts measuring ROI to help shape future CRM strategy.

Key Job Accountability's:

-To communicate the global loyalty strategy and guide franchisees on loyalty mechanics and operational processes, review and approve loyalty programme T&C's.
-Development of short and long term regional objectives for CRM developing toolkit for the Zone
-Liaise with franchise organisations to develop an understanding of the requirements and deliverables of a CRM system .
-Support the Franchise Account Directors in getting franchise sign-off for CRM system implementation.
-Embed CRM principles and facilitate best practice sharing amongst franchise markets.
-Guide and approve CRM marketing and life cycle campaigns in franchise markets.
-Communicate global digital media strategy and guide franchisees on operational implementation.
-Manage development of the companies websites and web assets in franchise markets.
-Represent the Zone in the Brand Planning process to ensure CRM, Loyalty and Digital Media content in the Asset Library supports Zone sales forecast.

Technical Experience Required:

-CRM, Loyalty Marketing and Digital Media
-Direct Marketing, test and learn measurement
-Management of marketing agencies
-Experience of working with Franchisees

Competencies required:

-Manages Complexity
-Achieves results, with integrity
-Interacts effectively
-Drives Customer Connection
-Demonstrates Entrepreneurship

If you wish to be considered for this role then please send your CV to Mike@isluk.co.uk or follow the link below.

Look forward to hearing from you

Please contact Mike MacGregor for further information.

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